Head of Performance Marketing

  • Jumia
  • Lagos, Nigeria
  • Aug 14, 2019
Full Time Marketing

Job Description

Head of Performance Marketing

Who We are

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our platforms consist of our marketplace, which connects sellers withconsumers, our logistics service, which enables the shipment and delivery ofpackages from sellers to consumers, and our payment service, which facilitatestransactions among participants active on our platform in selected markets.Through our online platforms, consumers can access a wide range of physical anddigital goods and services, fashion, electronics, beauty products and alsohotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 Africanregions, Jumia is led by top talented leaders offering a great mix of local andinternational talents and is backed by very high-profile shareholders. Jumia iscommitted to creating sustainable impact for Africa. Jumia offers uniqueopportunities in a vibrant and booming environment, creating new jobs, newskills, and empowering a new generation. We are looking for talented peoplewith a passion for Africa to join our team and embark on our exciting journey!

We are currently looking for talented people with a passion foremerging markets and Africa to join our team and embark on our excitingjourney.

Job Summary

This position will be responsible for developing and leading the strategic plan and vision for digital platform development: website content, e-commerce, personalization, testing, marketing, and digital technology. The role also entails working hand in hand with the commercial team on planning and ensuring country targets are adhered to.


Project & Process Management

  • Achieve country marketing performance given business targets.
  • This includes budget allocation and monitoring to maximize return of investment per customer. With the help of the marketing mix, anticipating the business direction, considering country specifics and best practices.
  • Together with commercial team, define and plan monthly sales campaign
  • Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance
  • Keep team's workflow and deadlines aligned with overall campaign goals
  • Own event calendar, anticipate marketing planning given business strategy
  • Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.
  • Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with business targets.
  • Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.

Marketing Strategy

  • Long term strategy planning : Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPIs to improve marketing efficiency;
  • Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies; Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);
  • Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;
  • Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.

Performance Analysis (Web & Finance)

  • Coordinate department/vertical specific reporting that will feed the marketing efficiency plan; Present post-mortem campaign efficiency to Global Head of Marketing, country MD ́s and other stakeholders as required;
  • Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.

Global Marketing Team Member & Support

  • Actively anticipate to the definition of the Marketing plan;
  • Participate and propose potential global marketing process & strategy improvements;
  • Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD ́s and other PMO’s;
  • Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.

Key Performance Indicators

  • Business KPI ́s following latest BP monitoring marketing efficiency (Cost/revenue, Cost/PC1)
  • % growth of free traffic share to support marketing efficiency
  • A 360° marketing and campaign plan to support customer acquisition and retention
  • New traffic sources identified supporting growth targets
  • Identifying and executing the potential of mobile, within the constraints of marketing efficiency Innovative ideas brought and implemented
  • Marketing contribution campaigns successfully implemented (from planning, to reporting)
  • Significant impact on customer experience (BR, CR, time spent, etc.) due to flawless execution of campaigns across channels (shared responsibility)

Qualification & Experience

  • Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.
  • 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
  • High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
  • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modelling, etc.
  • Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
  • Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platforms